About Us
Great products have a story, and we're excited to introduce you to the person behind ours.
Meet Jocina Alexander, the heart and soul of Kart It Up.
Born and raised in beautiful Saint Lucia, Jocina built Kart It Up out of a love for her island and a vision to bridge two worlds. What started as a simple idea, to bring the best of both Saint Lucia and the international market into one convenient place online, has grown into something much bigger. It's a celebration of culture, community, and connection, all just a click away.
Kart It Up was built on a two-way mission. We import carefully selected, convenient items from around the world, giving our Saint Lucian customers easy access to the products they want without the hassle. At the same time, we proudly export Saint Lucian-made goods globally, putting island craftsmanship, flavor, and talent into the hands of people who may never have experienced it before. Every product we carry is chosen with intention, quality, and a deep respect for the people and culture behind it.
"My goal is simple," says Jocina. "I want every customer to feel seen, supported, and proud. Proud of where we come from, and proud of what we can build together."
When she's not running the day-to-day, you'll likely find Jocina connecting with local Saint Lucian makers, championing new artisans, and searching for the latest modern tech and everyday essentials to bring to our customers. Whether it's a handcrafted island treasure heading to a home in the U.S. or an innovative new gadget arriving on the island, Kart It Up is about opening doors, breaking down distance, and putting quality and convenience right at your fingertips.
Next time you browse our site, take a moment to look closer. Behind every product is a story, a maker, a mission, and a dream taking flight across borders.
Sincerely, Kart It Up. Proudly Saint Lucian, proudly global.